Creating a product that is profitable, exciting to users and easy for your development team to build – can feel impossible to achieve.
With the right mind set, you can achieve success. Apply the 3 simple principles from Design Thinking to your next big idea.
Does anybody want it?
A desirability test focuses on whether your solution is nice to have – or a must have. What task are you helping your customer complete? What does successful completion of that task look like for them? If you solve the key pain points your users encounter when trying to complete this task, your solution meets the desirability test. If not, and there are other pain points that you have missed. At this point – pivoting your solution could put you on a better path.
Can we built it?
Feasibility is an engineering-focused discussion; eg platforms, architecture, process, skills and tools. Does the technology exist today to accomplish what we need or can we develop the technology needed within a reasonable cost and time.
Is there a market for it?
Viability is a business focused discussion eg marketing and finance. Financial metrics and market sizes are the focus of the attention here.
Create A Design Canvas
Now you have the fundamentals covered – create a lean canvas and work your way through each section to validate your idea more fully.