• Skip to primary navigation
  • Skip to main content

Mark Proctor

Mark Proctor's Website

  • Lean Product Development
  • Lean Software Development
  • Marketing
  • About
  • Experience
  • Contact
  • Show Search
Hide Search

5 Core Principles Of Lean Product Development

November 15, 2024 By mpadmin

Lean product development is a methodology designed to accelerate product creation while minimising waste. Unlike traditional development processes, it breaks down communication barriers between departments, fostering collaboration across all teams from start to finish. This continuous involvement allows the product to evolve and improve more efficiently. The lean approach is guided by five core principles.

1) Deliver value to the customer

2) Identify the value stream and reduce waste

3) Streamline the value-creating steps

4) Empower the team

5) Learn and improve

While Management remains informed about the viability of investments and project progress, the focus is on removing obstacles to maximise team efficiency and effectiveness.

DISCOVERY

Collect IdeasFund Strategic IdeasEarly Risks UnderstoodEarly Product/Market Testing

DEFINITION

Product/Market fit confirmedAgile Team FormedStories WrittenBusiness Plan Approved

DESIGN

Proof Of Concept CreatedDevelopment PlannedAgile Process ContinuesProduct Design

DEVELOPMENT

Product Is Feature CompleteProduct Quality Is AssuredAgile Development ContinuesGo To Market Plan Finalised

Minimum Viable Process

An efficient way to apply Lean Product Development (LPD) and eliminate non-value-added activities is by streamlining the traditional product development process.

This streamlined approach is known as the Minimum Viable Process. It empowers teams to create the best possible prototypes and products with minimal oversight from senior management.

3 Key Check Ins

Instead of the typical six or seven phases with multiple approval gates, this approach reduces it to just three key check-ins between the team and Management. These check-ins focus on:

Definition Check-in

Ensuring product-market fit

Design Check-in

Validating the proof of concept

Development Check-in

Confirming the final product feature set and go-to-market strategy

Mark Proctor

Mark Proctor - Copyright © 2026 - Privacy