Do you know your customer – I mean really know your customer?
Startups are often keen to skip or shortcut customer discovery. Lets build a product and push it on to users and hope for the best. You then overlook their actual customers need and end up with a product that doesnt resonate with a need in the marketplace. By going through discovery early on – before high fidelity prototypes are built, gives us a greater chance of success.
Personas are representative, fictional examples of potential customers compiled from multiple interviews. One of the most important aspects of personas is that they are based on actual users. Often you will need to create multiple personas in order to represent your different user types.
Demographics
Age: 30
Job title: Head of Logistics
Family status: Married
Location: London
“A quotation that captures users pain” – point what value he seeks
Bio
Paragraph to describe user journey and his background
Goals
Task that needs to be completed
A life goal
An experience to be felt
Tasks/Process
Current process to reach goal
Process might be a manual hack or using a solution
Frustrations
Challenges user would like to avoid
An obstacle that prevents the user achieving their goal
Problems with the available solution
Motivations
List of motivations
Incentive
Growth
Social
Fear
Touch points
Google Ads
Facebook
Instagram
Pinterest
LinkedIn
Email
Referral
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