Everyone wants success with their product – we crave it. What is the secret? There is no one secret but I believe there are 4 cornerstones to success. The good news is they make a nice acronym – PELT… Process Someone once said about the randomness of the process of finding love through traditional dating […]
Lean Product Development
The 3 Stages Of A Winning MVP
CB Insights found in 100 failed startups that the number one cause of failure (42%) was ‘no market need’. So almost half of these startups spent time, effort and money building a product before they found out… they were wrong in their core assumption: users needed their product. So how do you ensure you dont […]
The 3 Secrets To New Product Success
Creating a product that is profitable, exciting to users and easy for your development team to build – can feel impossible to achieve. With the right mind set, you can achieve success. Apply the 3 simple principles from Design Thinking to your next big idea. Desirability Does anybody want it? A desirability test focuses on […]
How To Build A Persona
Do you know your customer – I mean really know your customer? Startups are often keen to skip or shortcut customer discovery. Lets build a product and push it on to users and hope for the best. You then overlook their actual customers need and end up with a product that doesnt resonate with a […]
Design Thinking Vs Lean Thinking
Great design has that “wow” factor that makes products more desirable and services more appealing to users. The 1969 seminal text on design methods by Herbert Simon – “The Sciences of the Artificial” outlined one of the first formal models of what we now know as a “Design Thinking”. Simon’s model consists of seven stages […]