Lean Product Development

The best companies now recognise that customers are their biggest asset. With no customers to buy our product. We have no business at all. People who have a positive customer experience are more likely to spend more with our brand, pay a premium for our service, and recommend our brand based on the experience we […]

You need to know who your product is built for. It cant be for everyone. Capture your audiences attention by clearly communicating what your product does now. Forget the long term vision. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember […]

What is Songkick? Songkick is a concert discovery service that helps you track artists and buy tickets for live music events. Michelle You is Co-Founder of Songkick. At the Future of Web Apps Conference Michelle outlines Songkick’s process. Time is your enemy In a startup, youre under constant time pressure. You don’t have time to […]

1) Establish customer-defined value There are 3 types of customer value; desired value, perceived value and wasted value. Desired value refers to what customers want in a product. Perceived value is the benefit that a customer believes they have received from a product after it was purchased. In the product development context we need to […]

In February 2001, seventeen software development thought leaders met to find common ground in a ski resort in Utah. There was a realization that an alternative to the documentation driven, heavyweight software development processes that dominated the industry was required. What emerged was the Agile Software Development Manifesto. The 4 core values of Agile The […]